Celex : specialist in Celosia                          Fleuroselect logo klein 2


Dracula - siteThe successful introduction of………

For info click >> > News page English  or on the ( linked ) picture >> >

Bred by Celex.   Visitors pick No.1 at the Rakers 2016 trial grounds !   


Novelties 2018 – 2019, now on >> > News page English 


Celosia cristata selection fields
celosia plumosa selection fields


WOT excellent - websiteCelosia - Dutch breeding artists


“Dutch breeding artists”

Celex is a daughter company of the cut flower producing firm “Van der Boog & van den Bosch”. An independent breeding company, with in the background our licence holder / trading partner “Pan American Seed”, part of the “Ball Horticultural Company” (for their address see the page Partners).

The company was founded in 1993, established in Valkenburg – Holland and is specialized in the breeding and selection in all flower types of Celosia, cut flowers as well as pot / bedding plants. Celex is not active itself in seeds and young plants trading, we leave that to our licenceholders and their network of clients and representatives worldwide.

Celex has already launched many new and successful varieties into the market which have given a new impulse to the worldwide production of Celosia and for that they have been rewarded several times, for instance with two Gold Medals from Fleuroselect. But also with a Quality Mark and a Novelty protection.

Celosia Fleuroselect Gold medal For Celosia cristata “Bombay purple” – 1997

And Celosia cristata “Bombay yellow gold” – 1998

Celosia Fleuroselect Quality mark For Celosia spicata “Star trek rose pink”- 1998

*In the mean time out of the assortment and followed up by the “Celway” series.

celosia Fleuroselect novelty statusFor Celosia spicata “Kosmo purple red” – 2001

* The first variety of the succesful “Kosmo” series.


Our mission is to be total assortment player in the crop Celosia.

In the mean time Celex has grown out to worldwide market leader in new Celosia’s. And the sole Celosia breeder in the world with spicata varieties from seed in the assortment, in cut flowers the “Celway” series of 7 varieties and in pot – / bedding plants the “Kosmo” series of 6 varieties ( the 7th soon to come ).

* For pictures of the spicata flowertype, see the assortment page “Celosia”.

Fair flower, fair plants

The company is a pioneer when it comes to durable operating and was e.g. one of the first to introduce the use of natural enemies in horticultural flower crops, beginning with Celosia cutflowers in 1993.

Due to our efforts on the areas of environment, durability, labour conditions and safety we are certified with the inspection marks MPS – A and MPS – Social Qualified ( MPS – SQ ).

With these two certificates we are member from the beginning of the international trademark “Fair Flowers, Fair Plants” , usually abbreviated as F.F.P. ( and a.k.a. “Flower label” ).

Next to that the company supports by membership the “Pure – Summer flowers” project, that was set up to promote the sales – turnover of so called  “Summer flowers” .

Fleuroselect logo klein 2We’re proud to be elected in July 2016 as official member of Fleuroselect, the international organization of breeders and traders in plant material for the ornamental industry. * The previously granted Fleuroselect awards – mentioned above – are back then assigned to our licensee / trading “Kieft Seeds Holland” (now “Pan American Seed”), who – on our behalf – had sent in various Celosia varieties for trialing. Because we’re the actual breeder, we do posess the related documents and medals of those awarded Celosia varieties.


Firm van der Boog & van den Bosch, mother company of Celex b.v., existed 100 years in 2010. On the occasion of that jubilee a website has appeared on the internet. On that site we present our Matricaria production – with many pictures – and the company history.

Highly recommended to read.

>> > Website


** That history also includes a page about (daughter company) Celex.

Direct link : >> > Page Celex history


Celex TV item on You Tube.

On September 9th – 2017 Celex was part of a program on the Dutch RTL 4 television with a short item of about two minutes. And that item was again broadcasted – after the weekend – on September 11th. The first publishing rights were by RTL TV and – after the repeated broacast – the item is now available on You Tube.

Though the interview in the item is in Dutch, there’s still a lot to see in our greenhouse. Have a look !

RTL4 logoKlick here or on the RTL 4 logo ( linked ) for the item >> >

In June RTL – TV had filmed in our breeding area for cut flowers. Unfortunately there,s nothing to watch of pot – / bedding plants, though we had some flowering and RTL had filmed those too. But they didn’t use that part in the final item.



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This site is meant to offer information about our company and products without any obligation upon the site visitor.

The site owner / author / webmaster can never be held responsible or liable for the contents of this site !


Site map :

Over Celex ( Home – NL, entry page ) + language choice to English
• Celosia
• Nieuws
• Teelt – info
• Gebruikers – info
• Partners
• Contact & Privacy
About Celex ( Home – English ) + language choice to Dutch
• Celosia
• News
• Growing info
• User info
• Partners
• Contact & Privacy

Webmaster ( content, pictures and SEO ) : Peter van den Bosch – >> > Linkedin profile


Webhosting : Seashore media

Hosting server : Newhosting, London – U.K.



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